Executive Director's Report
July 29, 2004
Executive Director's Report
July 29, 2004
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Executive
Director’s Report
Meeting of the Board of Directors
of the
Sun City Hilton Head Community Association, Inc.
July 29, 2004
1. Staffing: The community association now employs a total of 120 employees, of which 94.5 are FTE and 48 are part-time. This compares with a total of 115 employees during the previous quarter.
4. All
Departments
Managers began working on the 2005 Budget and the revised
5-Year Financial Plan.
All managers participated in an orientation for Karen
Pacifico, our newest Board member. The
objective was to explain departmental operations and operations, and to give
a brief overview of the budget. This
program was very well received.
5. Golf Operations & Maintenance:
Pass sales have exceeded expectations with the 25-round pass leading the way, converting more non-passholder rounds to passholders than anticipated.
Hosted a regional Pulte Golf Event in June providing $10K in golf fee revenues, and an additional $1500 in merchandise sales.
On the advice of Patrick O’Brien of the USGA during his last visit, we have instituted our half-day closings this summer to allow for more efficient work of the golf maintenance staff and to give the courses some much-needed rest.
Completed our second National Golf Foundation CLASP (Customer Loyalty and Satisfaction Program) Survey in May, and the results are much better than outlined in Bob Pfeffer’s July SunSations article.
6. Activities:
In the second quarter, approximately 3,102 residents participated in seminars, special eents and community-wide club events. Some of the community-wide events include the Easter Egg Hunt, the Sun City Challenge, Lighting of the Luminaries, Spring Music Guild concert, the Health Fair, Memorial Day Ceremonies, the Senior Prom, and a Riverbend Pool Party.
7. Communications:
Advertising revenue for the quarter was as follows: April, $11,734; May, $11,600; June, $13,418. Printing expenses were $6,765 in April, $5,381 in May, and $5,457 in June.
Many changes have been made to the format and look of SunSations, most of which have been well received. A new font, also used in the Pulte logo, is being used for the magazine. The Club Calendar has been removed because of size and time constraints, lack of overall usage, and duplication of information found elsewhere in the magazine. The Club Calendar is still available at the front desk and online. The Club News section has been reorganized and grouped by common interests.
Preparations are underway to publish SunSations in full color beginning with the September issue. Ad rates were revised and increased by 10%, and will go into effect at the same time. A new rate structure for color ads has been designed and will be included in a promotional brochure that will be mailed to advertisers.
8. Fitness:
Fitness Director is working with the Fitness Advisory Committee to organize policies and procedures, determine the manner in which new policies/procedures will be implemented, and display current policies in the Fitness Center.
Total fitness usage was 13,000 monthly. Aerobics usage dropped to 1913 participants per month at the beginning of the summer, as compared to 2587 in January. Management made summer reductions in the class schedule to reflect the decreased demand.
9. Facilities Maintenance:
Three staff members attended a national pool operator’s class in Myrtle Beach, earning a national NSPF rating that automatically gives us a South Carolina DHEC certification for operating public pools.
Completed painting of 27 villa exteriors in Plat 3. All villa owners chose an alternate color that would help prolong the useful life of the paint.
The mansard roof of the Social Hall was replaced with metal siding. This was the preliminary step to replacing the flat roof of the building.
Hired one of the temporary part-time resident painters to accomplish painting projects that would have otherwise been contracted out.
10. Common Area Maintenance
Completed a walk through of the Plat 4 villas, Plat 3 villas, and Andover Place cottages with Southern Palmetto and the Neighborhood Representative.
Began the annual tour of all the common areas with the Property & Grounds Committee by taking them through the new neighborhoods to show them the different landscaping technique the Developer is using. All of the newer common areas are being landscaped with native plants and drought tolerant grass to help minimize future maintenance costs. The Committee liked the look, and agreed that this type of landscaping was a good idea.
Management attended a meeting of the Beaufort County Storm Water Management Board and gave a verbal report on the new storm water fee proposal to the General Manager.
Rainfall to-date is exactly half of what it was for the same time period last year. As a result, we continue to monitor common area issues.
11. Community Standards & Security
During the 2nd quarter, the Modification Committee approved 617 applications and denied 32. Year-to-date, 1,125 applications have been approved, and 52 have been denied.
The Covenants Committee held 3 hearings concerning traffic citations during this quarter. 3 cases were upheld and 1 dismissed.
A total of 61 notices of Covenant violations were dispatched during the quarter. Fines generated through March totaled $7,600, including payment of speeding and parking tickets.
Safety & Service issued a total of 11,931 guest passes during the quarter. They made 653 home checks for out-of-town residents this quarter.
A total of 291 speeding citations were issued during this quarter.
Vendor decal revenue for the quarter was $40,314. Year-to-date, vendor decal revenue totals $129,686.
Effective July 7, Major Eddie Heath has assumed the position of Security Manager, representing American Citadel Guard.
That concludes my report, Mr President. Are there any questions from the Board?
Material supplied by Bob Mahnke, WWW editor, Steve Koehl. Revised: August 14, 2004.